Last Thursday night, March 19, President Obama went on "The Tonight Show with Jay Leno." This move by Obama has come to be the common conversation holder over the past few days; both leading up to the event as well as after it happened. What made it such a big step or big deal was that no President had ever gone on a late-night program before.
Obama went on Leno to discuss the future of our economy where he would hopefully reach out to a more conservative older crowd while also bringing in millions of viewers for himself as well as NBC.
I found it very interesting that in an economy that seems so structured and consumed by stereotypes and boundaries that politics and entertainment were being mixed. When you bring politics to entertainment the topic seems to lose some of it's serious tone because of the contextual difference between the two subjects. Not only this but entertainment attracts a different variety of people in comparison to politics. However, this bold step by Obama went to show that he is a man who is for the people and he is willing to do what he needs in order to reach out to us as a society.
I really enjoyed this article found on cnbc.com entitled "Obama on Leno: Politics Meets Hollywood." The author Julian Boorstin did a great job of intertwining politic lingo with comedian/entertainment lingo. The article was very serious yet had a laid-back tone to it because it was relating to Jay Leno and late-night television. One of my favorite lines she wrote read "Leno's couch usually hosts celebs pitching upcoming movies; now Obama, a unique type of celebrity, is pitching the economic future of the nation. " I loved how she gave the vision of Obama as a celebrity yet still made it presentable for the President of the United States.
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