Yesterday I checked NPR, and found out all about the world's shampooing history, and a little more about hair care. The story is called "When it Comes to Shampoo, Less is More," and mainly focuses around the damaging affects of daily shampooing (yawn).
What I found interesting was the way the story attributes a change in America's shower habits to a story published by the New York Times in 1908. Americans were shampooing once a month before that, the story suggested once every 2 weeks, and now, Americans on average shampoo 4.59 times a week.
The change was gradual, but it was the media who initiated it. In fashion, politics, and personal hygiene, I would not underestimate the nation's openness to suggestion or the power of a trusted media. Also, as journalists, we should all take this into account, knowing the effect our words can actually have.
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